
By gunfriendlypayments July 18, 2025
Accepting credit cards is practically a necessity for modern retailers, including gun shops. Customers expect the convenience of paying by card whether purchasing firearms, ammunition, or accessories. However, U.S.-based gun retailers (Federal Firearms License holders, or FFLs) face significant hurdles in getting approved for merchant accounts to process those payments. Major banks and payment processors frequently categorize firearm businesses as “high-risk,” leading to extra scrutiny, higher fees, or outright denial of service.
In this comprehensive guide, we delve into the top challenges gun shop owners encounter when trying to secure credit card processing, focusing on the United States market. We also compare traditional banks vs. high-risk merchant processors, and discuss solutions and recommendations to overcome these challenges so that firearm retailers can run their businesses smoothly.
Introduction
For American gun shop owners, obtaining a credit card processing account can feel like an uphill battle. Why is it so difficult for legal, licensed firearms dealers to simply accept a Visa or Mastercard? The answer lies in a confluence of factors: stringent regulations, reputational worries among financial institutions, elevated risk profiles, and political pressures. Selling guns is completely lawful with the proper licenses and background checks, yet many payment companies shy away due to the perceived “high-risk” nature of the firearms industry. This reluctance leaves gun retailers with fewer processing options and often more onerous terms than standard businesses.
In the U.S., these challenges have only intensified in recent years. The firearms industry has been swept into debates over financial policies and even targeted by regulatory initiatives in the past. For example, the Department of Justice’s “Operation Choke Point” (2013–2017) pressured banks to distance themselves from certain lawful industries – including firearms and ammunition sellers – as “disfavored” businesses.
More recently, proposals to track gun-store purchases via a dedicated merchant category code (MCC) sparked intense controversy. In 2022 the International Standards Organization approved a new code for firearm retailers, but by 2023 major credit card networks paused implementation after political pushback and legal uncertainty at the state level. This climate highlights how fraught the intersection of finance and firearms can be.
Amid these headwinds, gun shops still need to process payments to thrive – especially as e-commerce and card-not-present sales grow. The following sections break down the key challenges firearm retailers face when seeking credit card processing approval, from high-risk classification to compliance burdens, high fees, and beyond. Each challenge is explored in detail with the latest information and guidance (as of 2025), followed by practical recommendations for overcoming these obstacles. By understanding the landscape and leveraging gun-friendly financial partners, even “high-risk” firearms businesses can secure reliable credit card processing solutions.
Challenge 1: “High-Risk” Label and Limited Processor Options
Firearms Retailers Classified as High-Risk Businesses
The biggest initial hurdle for gun shops is that the financial industry broadly labels them as high-risk merchants. In payment processing terms, “high-risk” means the business is seen as more likely to encounter fraud, chargebacks, legal complications, or reputational issues. Firearm sales unfortunately tick many of those boxes in the eyes of banks and processors.
As a result, many mainstream financial institutions refuse to work with gun dealers at all. Gun shops find themselves lumped in with industries like online gambling, adult entertainment, vape/CBD sales, and others that standard processors avoid.
Why exactly are gun retailers deemed high-risk? Several factors drive this classification:
- Regulatory Complexity: Firearms sales are heavily regulated at the federal and state levels, which adds legal complexity and potential liability for banks (more on this in the next section). Many processors simply don’t want to navigate these regulations.
- Age-Restricted Product: Guns (and ammo) are age-restricted products requiring legal compliance (21+ for handgun ammo, for example). Age restrictions often cause industries to be tagged as higher risk.
- Higher Chargeback Potential: The firearms sector can experience higher chargeback rates, especially on big-ticket purchases. A chargeback is when a customer disputes a charge and the bank reverses the transaction; excessive chargebacks are a red flag for processors.
- High Average Transaction Values: Guns often cost hundreds or thousands of dollars each. Processing high-value transactions amplifies the financial risk of fraud or chargebacks for the payment provider.
- Political and Social Controversy: Firearm sales are politically sensitive and often controversial in the U.S. This creates reputational risk for financial institutions who fear public backlash by association.
Because of these reasons, a traditional bank’s risk department might see “gun shop” on a merchant application and decline it immediately. Most payment processors prefer to avoid the firearms industry altogether. For example, popular online payment providers and aggregators explicitly prohibit firearms transactions:
- PayPal – Does not allow payments for firearms, ammunition, or even firearm parts, per their acceptable use polic.
- Square – Bans sellers of firearms, ammo, and weapons from using its services.
- Stripe – Lists firearms and ammunition among prohibited businesses; any account attempting it would be quickly shut down.
- GoDaddy Payments – Even this website platform’s payment service won’t permit firearm sales, despite hosting gun-related sites.
The result is that gun retailers have fewer options and must often turn to specialized high-risk merchant service providers to obtain credit card processing. It’s not that every gun shop will be rejected by every bank, but the pool of willing processors is limited to those comfortable with the firearm industry. A 2016 CardFellow report put it bluntly: since selling firearms is considered high-risk, “some credit card processors don’t offer services to gun dealers”. That remains true today – many FFLs simply get a “no, we don’t accept that business type” from mainstream acquiring banks.
Impact on Gun Shop Owners
For gun shop owners, this high-risk label leads to practical challenges when trying to open a merchant account:
- Fewer Bids and Offers: When shopping for processing, you might find that major processors (the ones with low rates advertised) simply won’t board your business. Owners report having applications denied once the provider learns they sell guns.
- Inconsistent Treatment: Some processors may initially approve an account in error or ignorance, only to later shut it down. This scenario is common with aggregators – “some of these processors will allow new businesses to get set up…before dropping a firearms business” once discovered.
- Reliance on Niche Providers: Gun retailers often must seek out high-risk specialists or independent sales organizations that have relationships with banks willing to underwrite firearm sales. We’ll discuss how to find these in the Solutions section.
- Higher Costs: High-risk categorization typically comes with higher processing fees, reserves, or stricter terms (explored under Challenge 6). In short, even once approved, gun shops pay a premium because of the risk label.
It’s important to note that this “high-risk” designation is about the industry as a whole, not a judgment of a particular store’s ethics or practices. As one industry expert noted, processors aren’t singling out your gun shop personally – “the ‘high risk’ designation is applied to firearms in general”, not to you as an owner. Understanding that can help owners not take the extra hurdles personally, and instead focus on finding processors equipped to handle the firearms sector.
In summary, the high-risk label dramatically narrows the field of potential credit card processors for gun shops. Many conventional banks and payment companies will either decline to onboard a firearms retailer or set stringent conditions. This challenge is the foundational one that underpins many of the others discussed below. The next steps for an FFL seeking processing are to understand the specific compliance requirements and risk factors that contribute to the “high-risk” status – and how to mitigate them.
Challenge 2: Strict Regulatory Compliance and Legal Hurdles
One major reason banks view gun businesses as risky is the complex regulatory environment around firearms sales. Gun shop owners are of course familiar with laws like background checks, waiting periods, and licensing – but payment processors also worry about these legalities. From the bank’s perspective, servicing a firearms retailer means indirectly touching a highly regulated trade, which could expose them to liability if laws aren’t followed. Thus, regulatory compliance forms a significant hurdle in getting approved for credit card processing.
Federal and State Firearms Regulations Affecting Merchant Accounts
At the federal level, all firearms dealers must hold a valid Federal Firearms License (FFL) from the ATF. Possessing an FFL is an absolute prerequisite to legally sell guns – and any reputable payment processor will require proof of it during the application. However, even with an FFL in hand, many processors remain skittish.
Financial institutions know that gun sales are subject to numerous laws (e.g. the Gun Control Act, NICS background checks, record-keeping requirements, etc.). This “heavily regulated” nature of the industry adds complexity for banks and increases their sense of liability. In other words, a bank’s compliance department might worry: “What if our merchant (the gun shop) fails to follow a law – could we be implicated or face penalties? Better to avoid the risk.”
State and local laws further complicate the picture. Firearm regulations vary widely by state – from very strict regimes to relatively lenient ones. Payment processors find this patchwork daunting. For instance, some states ban certain types of guns or magazines; others have additional licensing or purchase permit rules. A merchant operating online might legally sell to customers in many states, which raises the question for the processor: Can we ensure every transaction complies with all applicable laws? Many banks are not comfortable making that judgment and thus opt out of the market altogether.
A recent example of regulatory complexity is the debate over implementing a merchant category code (MCC) specifically for gun stores. Traditionally, gun retailers were classified under general categories like sporting goods or miscellaneous retail. In 2022, a new MCC for firearm and ammunition retailers was approved by ISO, intended to help flag suspicious transactions (such as multiple high-dollar gun purchases in a short time).
However, states responded with conflicting laws – California and a few others mandated use of the code by banks, while at least 17 Republican-led states banned its use as a form of perceived discrimination or tracking. This left payment companies in a legal bind. By early 2023, Visa, Mastercard, Amex, and Discover all hit “pause” on rolling out the gun store MCC nationwide due to the “inconsistency” and “significant confusion and legal uncertainty” such state laws created.
For gun retailers seeking processing, the MCC saga illustrates a key point: the rules of the game can change suddenly based on politics and regulation. A bank that might have been open to serving gun shops could pull back if new compliance burdens or public controversies arise.
Online Sales and Additional Liability Concerns
If your gun shop does e-commerce or card-not-present sales, expect even greater scrutiny. Many processors draw a sharp line between in-person firearm sales vs. online sales:
- In-Store Sales: The customer is present, ID can be checked, paperwork done on site, and the gun is handed over in person (after passing the required background check). Some processors will allow this scenario (card-present transactions) because it’s seen as slightly lower risk – the sale is face-to-face and presumably the dealer verifies all legal requirements at the counter.
- Online Sales: The customer pays by card through a website or by phone. Legally, it’s completely permissible to sell firearms online in the U.S., but the item must be shipped to another licensed dealer (FFL) near the customer, not directly to the buyer. The end customer then picks it up from that FFL after completing Form 4473 and a background check. So, the online gun seller never ships a gun directly to an unlicensed individual. Despite this legal process, many payment processors are still uncomfortable with online gun sales. They view it as an added layer of risk and liability.
In fact, some major backend acquiring banks forbid their agents from processing any online firearm transactions, even if the merchant is only selling to other FFLs or only selling accessories online. A notable case in 2018 involved Intuit (known for QuickBooks Payments) suddenly shutting off credit card services to gun dealers who were selling accessories and training classes online.
Intuit’s partner bank (First Data) had a policy: it “doesn’t permit online firearm sales”, so when their system saw an online transaction for a merchant categorized as a gun dealer (even if the item wasn’t a gun), they cut it off. This incident was a wake-up call to many FFLs that even selling non-gun items online can trigger a shutdown if your account is categorized under the gun MCC and your processor disallows any e-commerce.
The lesson is clear: be completely transparent with processors about how you sell – in-store, online, or both – and use a processor that explicitly supports your model. If you try to slip through with a provider that doesn’t truly support online gun sales, you risk a frozen or terminated account later (potentially holding your funds). It’s always better to be upfront about your business activities than to “fudge the details” and hope to fly under the radar.
Fortunately, there are processors that do accommodate online gun sales. They often require additional precautions, such as:
- Using a recognized firearms-friendly payment gateway that can integrate with age verification or other fraud tools.
- Ensuring your website clearly states the shipping-to-FFL policy and complies with all card network rules for e-commerce.
- Perhaps limiting sales to certain states if required by their bank’s comfort level.
Expect the underwriters to carefully review your website and policies during the application if you sell online. They want to see that you understand and follow the law to the letter – for example, that you will only ship to verified FFL addresses and not directly to customers. Processors may even include special addendums in the merchant contract binding you to specific protocols for online gun transactions.
Compliance Documentation and KYC Demands
Another challenge in the approval process is the amount of documentation gun retailers must provide. All merchant account applications involve some Know-Your-Customer (KYC) and underwriting, but for high-risk industries like firearms, be prepared for extra requirements:
- Federal Firearms License: You will need to furnish a copy of your FFL. Processors will verify it (potentially checking it against ATF records or requiring renewal info if expiration is near).
- State/Local Business Licenses: Any applicable state firearms dealer license or local permits should be provided.
- Seller Policies: Some underwriters may ask for written descriptions of your procedures (e.g. “How do you ensure online customers complete background checks?” or “What is your age verification process?”).
- Financials: High-risk accounts often ask for recent bank statements, financial statements, or tax returns to assess the stability of the business. They want to ensure you have the financial health to cover potential chargebacks or losses.
- Site Inspection: Occasionally, a processor may require a physical site inspection for a brick-and-mortar gun store to verify it exists, has proper security (safes, alarms for inventory), etc. This is more common for very high-risk categories, but firearm sellers might encounter it.
- Inventory Details: In some cases, underwriters might ask for an overview of what percentage of your sales are firearms vs. accessories, or if you sell any particularly controversial items (e.g. “80% receivers” or kits, which some might refuse entirely).
All these compliance steps can make the application process longer and more involved compared to a standard low-risk merchant. It’s not unusual for a gun shop’s merchant account approval to take a couple of weeks (while documents are reviewed) rather than a couple of days. This rigorous vetting is a direct consequence of the legal and regulatory stakes involved in firearms commerce.
Challenge 3: Reputational and Political Pressures on Financial Institutions

Beyond formal regulations, gun shops face the challenge of political and social pressures influencing financial services. Firearms are a hot-button issue in America’s culture and politics. Unfortunately, this means some banks and payment companies avoid the industry not just for tangible risk reasons, but to steer clear of controversy or public backlash.
In trying to get approved for credit card processing, gun retailers often encounter the reality that “politically sensitive” businesses can be deemed more trouble than they’re worth by conservative financial institutions (small “c” conservative – meaning risk-averse).
The Stigma of Serving the Firearms Industry
For many banks, especially large national ones, working with firearm-related businesses is seen as a potential reputational risk. They worry about negative publicity or activist criticism. As Zenti (a high-risk merchant provider) noted, guns have become a “wedge issue” in the U.S., and merchant account providers fear alienating a portion of their customer base by taking a stand on either side. By avoiding the firearms sector entirely, these companies hope to stay neutral and out of the fray.
This attitude was exacerbated by historical initiatives like Operation Choke Point, where federal regulators “encouraged” banks to drop certain lawful industries. Firearms and ammunition sales were specifically listed among the “disfavored” categories that agencies targeted during OCP. While OCP officially ended in 2017 amid criticism, its effects linger. Many compliance officers at banks became skittish about gun businesses during that period and continue to hold that stance – even without overt government pressure, the internal risk committees remember the scrutiny applied to gun-related accounts.
Additionally, in the wake of high-profile tragic events (mass shootings), there are often public calls for financial measures to curb gun sales, such as the merchant code idea. Payment companies find themselves caught between gun-control advocates calling on them to help monitor or restrict gun transactions, and gun-rights advocates accusing them of discrimination if they do so. This tug-of-war was vividly seen in the MCC code debate, where credit card networks were lambasted by one side for “buckling to political intimidation” when they paused the code, and by the other side if they hadn’t paused it.
For a regular community gun shop, these broad political battles trickle down to your ability to get service. Some banks have explicit policies against financing certain segments of the gun industry. For example, a few major banks in recent years said they would limit business with manufacturers of specific firearm types or require retail clients to implement age limits beyond federal law. While those policies mostly pertain to loans and corporate banking, they signal a general de-risking of the firearms sector by financial firms.
All of this means a gun retailer might be denied not because of anything about their particular business’s finances, but because of optics. A bank might think, “If an unfortunate incident happened and it came out that the shooter bought the gun at a store we process payments for, that could look bad – let’s not take that chance.” It’s an uncomfortable truth that your store could be completely compliant and upstanding, yet still be declined due to external perceptions.
Examples of Political Influence
To illustrate the impact of political climate on payment services for gun shops, consider a few examples:
- Credit Card MCC Controversy (2022–2024): As detailed earlier, the push to use a special code for gun store transactions was lauded by some lawmakers as a way to detect potential straw purchasing or mass shooting plans. However, it was condemned by others as creating a de facto firearms registry or treating gun buyers with undue suspicion. The split among states (some mandating the code, others outlawing it) put payment networks in an impossible position. The political blowback led directly to Visa, Mastercard, and others halting the code rollout.
For gun shops, this scenario injected uncertainty – would their sales be tagged in a database? Would some processors stop serving them to avoid having to implement tracking? Indeed, one California gun store owner preemptively installed an ATM, anticipating some customers might switch to cash if the code went live.
- Public Advocacy Campaigns: Various activist groups have pressured financial institutions to cut ties with the gun industry. On the flip side, gun rights groups have also urged boycotts of banks perceived as anti-gun. For instance, after some banks changed firearm policies, there were calls from Second Amendment advocates to avoid those banks. This tug-of-war can make banks see firearms merchants as “more trouble than profit” if servicing them invites petitions or angry letters from either direction.
- Legal Threats: There have even been attempts at legal action tying payment providers to gun misuse. In one notable lawsuit, victims of a shooting sued a major credit card company arguing it negligently allowed the shooter to buy ammunition online. While such cases face legal hurdles (and the Protection of Lawful Commerce in Arms Act shields gun sellers to an extent), the mere prospect of being dragged into court or public blame is enough to spook many financial firms.
The net effect for a gun retailer is that some rejections are essentially political. A bank might say, “Our underwriting guidelines do not allow firearm or ammunition sales” – which isn’t a law, it’s an internal choice to avoid that industry. As a gun shop owner, this can be frustrating and feel discriminatory. From the bank’s perspective, it’s a risk-reward calculation weighed by public relations.
Building Banking Relationships Despite the Stigma
Overcoming this challenge requires finding financial partners who are agnostic or supportive of the Second Amendment and the firearms business. There are banks (often smaller regional banks or banks chartered in gun-friendly states) that actively seek out high-risk merchant portfolios including firearms.
Additionally, several merchant service providers have “strong banking relationships” with banks open to the firearms industry, which ensures reliable service for their clients. In essence, these providers act as intermediaries who place your merchant account with a bank that won’t flinch at seeing transactions from “Joe’s Gun Shop.”
Gun businesses can also network within the industry – for example, through the National Shooting Sports Foundation (NSSF) – to learn which financial institutions are firearm-friendly. Sometimes trade associations even partner with merchant processors to offer services tailored for members.
While you, as a single shop owner, might not easily change the stance of a big bank, collectively the firearm industry’s demand for payment services has given rise to an ecosystem of willing providers. The key is to not waste time banging on the closed doors of uninterested banks, and instead funnel your efforts toward processors who advertise themselves as serving FFLs or high-risk industries. They have already accepted the reputational risk and built compliance programs around it, so you don’t have to constantly look over your shoulder wondering if your account will be axed due to politics.
Challenge 4: Financial Risk Factors – Chargebacks and Fraud Concerns
From a pure payments risk perspective, gun stores are seen as higher risk for fraud and chargebacks compared to many other retail businesses. Whether this risk is statistically higher can be debated, but processors certainly perceive it to be so. These financial risk factors constitute another challenge in getting approved, as underwriters will scrutinize how you handle fraud prevention and what exposure the bank might face by processing your transactions.
High-Value Transactions and Fraud Potential
Firearms and ammunition are valuable commodities that can attract fraudsters. A stolen credit card can be used to purchase expensive guns, which the thief may then resell quickly for cash (guns have a robust second-hand market). Unlike digital goods, firearms are physical and have serial numbers, but once a gun is acquired fraudulently and out in the world, it’s hard for the merchant or bank to recover it. This makes fraudulent gun purchases particularly costly:
- Large Ticket Sizes: It’s not uncommon for a single transaction at a gun store to be several hundred or a few thousand dollars (e.g. buying a high-end rifle, or multiple firearms plus ammo). If a stolen card is used, that’s a big loss that the bank or merchant could eat if the real cardholder disputes it.
- Resale Value: Firearms hold value well. A fraudster can turn around and sell a fraudulently obtained gun, making it an attractive target. Compare this to, say, a stolen card used at a restaurant – you can’t “resell” a steak dinner after consuming it. Guns, like electronics or jewelry, are goods that criminals target for conversion to cash.
- Interstate Transactions: Online gun sales (with guns shipped to FFLs) might involve buyers from various states. A fraudster could exploit distance, using a card from one state to buy from a dealer in another, making investigation more complex. While the gun would still be shipped to an FFL who might verify ID, a determined fraud ring could use straw identities.
Due to these factors, processors assume fraud risk is elevated in the firearms space. They worry about both transaction fraud (stolen card use) and even identity fraud (someone using a false identity to buy guns – which would also implicate the FFL’s compliance checks, but could slide through in some cases). If a merchant can’t effectively detect and prevent fraudulent orders, the processor may face a barrage of chargebacks.
Chargebacks and Dispute Risk
A chargeback occurs when a cardholder disputes a charge through their bank, often because of fraud or dissatisfaction with the product. High-risk industries are often those with either high fraud or frequently contested transactions. Do gun shops really have “a lot of chargebacks”? It’s hard to get public data, but some processing providers claim that the firearms sector sees elevated chargeback rates. Here are some possible reasons:
- Straw Purchase Disputes: Consider a scenario where a prohibited person convinces an eligible friend to buy a gun for them (a straw purchase). If that gun is later used in a crime or the arrangement falls apart, the original purchaser might dispute the charge to distance themselves (“I didn’t buy this!”). This is speculative, but it’s a situation unique to the gun context.
- Buyer’s Remorse or Denial: A customer might impulse-buy a pricey firearm or accessory and then regret it. Since firearms are often non-returnable by store policy (especially after transfer), an unhappy customer could resort to a chargeback claiming the transaction was unauthorized or the goods not delivered as promised.
- Online Sales Complications: If an online gun sale is delayed or canceled due to background check issues or FFL transfer problems, a less-patient customer might initiate a chargeback rather than wait for a refund. Miscommunications in these three-party transactions (seller, receiving FFL, buyer) can lead to disputes if the buyer feels they didn’t get what they paid for in a timely manner.
- Subscription Services: Some gun retailers have started offering subscription boxes (e.g. monthly boxes of tactical gear, ammo clubs, etc.). Subscription services in any industry often have higher chargebacks if customers forget they signed up or are dissatisfied, adding to overall risk.
Card networks like Visa and Mastercard monitor merchants’ chargeback ratios (disputed transactions as a percentage of total transactions). Exceeding certain thresholds can result in fines or termination of the merchant account. High-risk processors know that gun merchants might flirt closer to those thresholds, so they protect themselves by imposing measures like reserve funds (holding a percentage of sales in escrow) or higher fees to offset risk.
Mitigating Financial Risks – What Underwriters Look For
When evaluating a gun shop’s application, underwriters will assess how you plan to manage fraud and chargebacks. Some points they consider:
- AVS and CVV Use: Do you use Address Verification Service (for card-not-present) and require CVV codes? This helps prevent basic fraud and will be expected for online transactions.
- Secure Payment Gateway: Are you using a secure, reputable payment gateway that is PCI DSS compliant and perhaps offers fraud screening tools? A gateway like Authorize.net, NMI, or a specialized one can provide features to catch suspicious orders (e.g. mismatched billing address, high-value flags).
- Clear Refund/Return Policies: Having a clear return policy (even if the policy is “no returns on firearms except defects”) and customer service procedures can help avert chargebacks by encouraging customers to resolve issues with you directly. Underwriters may review your terms and conditions.
- Past Processing History: If you have processed cards before (maybe through another account or another business you owned), they might ask for history. A low chargeback history in past ventures will reassure them. Conversely, if you have a known history of chargeback issues, that’s a red flag.
- Chargeback Mitigation Services: Some high-risk merchants utilize services like Verifi or Ethoca (systems that help intercept disputes) or have chargeback alerts set up. In fact, effective chargeback management is “essential” for firearms businesses, as one industry provider noted. Highlighting that you will use such tools could strengthen your case.
- Reserve Agreement: Don’t be surprised if the processor mandates a rolling reserve – for example, they hold 5-10% of each transaction for 6 months. This is a common strategy for high-risk accounts to cover any chargebacks that come in after the sale. While it’s not ideal for your cash flow, demonstrating willingness to accept a reasonable reserve can make approval easier. (Later we’ll discuss negotiating and handling reserves.)
By proactively addressing these points in your application (or conversations with the underwriter), you can alleviate some concerns. For instance, stating “We use [Gateway XYZ] with fraud filters, require ID on pickup of any firearms, and have had 0 chargebacks in the last year of operation” paints a picture of a responsible merchant.
Nonetheless, the reality is that the perceived financial risk will likely translate into higher costs. High-risk merchant account providers charge more to compensate for the greater chance they’ll have to manage dispute issues. They may charge a higher discount rate or per-transaction fee explicitly because they anticipate some percentage going bad. It’s essentially an insurance premium against risk.
Challenge 5: Rigorous Underwriting and Approval Process
When a gun shop applies for a merchant account, the underwriting process – where the processor evaluates the business – tends to be especially rigorous and time-consuming. This is a challenge in and of itself: navigating the paperwork, questions, and potential delays to finally get that approval. Many firearm business owners used to quick applications (like one might do with Square or Stripe for a low-risk business) are surprised by how involved this can be for a gun merchant account.
Lengthy Documentation and Vetting
As covered under the compliance challenge, gun retailers must submit a substantial documentation package. But beyond gathering documents, be prepared for underwriters to ask detailed questions about your business model. Some examples of what an underwriter or risk analyst might inquire:
- “What percentage of your sales are firearms vs. accessories?” – They might be more comfortable if a significant portion is accessories, since accessories are lower risk. This could lead to a split where only a portion of volume is approved.
- “Do you sell any firearms that are not serialized or any kits?” – They may want to ensure you only sell fully legal, traceable firearms (some banks might not allow things like 80% lower receivers or build kits).
- “How do you handle age verification and background checks?” – They could ask you to spell out the process to gauge your compliance rigor.
- “What shipping carriers do you use for firearms and how do you secure them?” – If doing e-commerce, to ensure you follow best practices for shipping guns (adult signature required, insured shipments, etc.).
- “Have you ever had a merchant account before and if so, why are you changing?” – If you did have one and it was shut down (perhaps by a general processor like the Intuit example), you’ll need to explain the situation. A sudden closure by a previous processor could worry a new one unless you clarify it was due to policy, not wrongdoing.
Because of these deep dives, the timeline for approval can stretch out. A low-risk retail store might get approved in 1-3 days through an automated system. A high-risk firearms account might take 1-2 weeks or more, as it likely has to be reviewed by multiple people (an underwriting analyst, perhaps a compliance officer, maybe even getting sign-off from a sponsoring bank’s risk department).
For the gun shop owner eager to start taking cards (especially if you’re opening a new store or launching online sales), this wait can be frustrating. However, patience and responsiveness are key. Providing complete and honest answers promptly will speed it along.
If an underwriter senses evasiveness or if they have to pry information out of you, they’ll slow down or even decline out of caution. Remember, from their perspective, they have to justify to their bank why taking on your business is safe – so you want to equip them with all the reassurance possible.
Risk of Sudden Account Closures
Even after jumping through hoops and getting approved, gun shops face the lingering challenge of account instability. Many firearm retailers have horror stories of having their merchant account suddenly terminated or frozen, often with little notice. This typically happens when working with a processor that wasn’t fully comfortable or experienced with firearms in the first place. Some triggers for sudden closure include:
- Policy Changes: A bank might change its policy and decide to exit the firearms sector. If you’re caught in that sweep, your account could be terminated even if you did nothing wrong. For example, after Operation Choke Point, some banks simply dropped all their gun-related merchants to “de-risk.” In recent times, if a bank’s leadership shifts stance on MCC codes or faces pressure, they might do an abrupt about-face on servicing gun retailers.
- Exceeding Risk Thresholds: If your chargebacks spike or you have an unusual transaction (maybe a very large sale that’s out of pattern), it could trigger a risk review. A cautious processor might freeze payouts while investigating, or decide the business now poses too much risk and cut ties.
- Undisclosed Changes: If you expand your business in ways not originally underwritten – say you start selling online in addition to your store, or you add a line of products (like NFA items or tactical training classes) – your processor might not like it if they find out unexpectedly. Changes in your sales mix can sometimes violate the original terms (for instance, a processor approved you for 100% in-store sales, but finds you processing online orders – that could be grounds for closure if they strictly forbid online).
- Regulatory Trouble: This is rare, but if your store were to have a compliance lapse or ATF issue that becomes public (like selling to a prohibited person unknowingly), a bank may preemptively sever the relationship to avoid any association with illegal activity.
The consequence of a sudden account loss is severe: you can’t take credit cards, which can paralyze your business, especially e-commerce. Plus, any funds in your account might be held for months (to cover chargebacks), hurting cash flow. Therefore, stability of the processing relationship is almost as important as getting that initial approval.
To mitigate this, it’s wise to:
- Work with Established High-Risk Processors: Those who have been in the game, serving the firearms industry for years, are less likely to bail on you. They’ve weathered the ups and downs and are committed to the sector.
- Maintain Good Communication: If something in your business is changing (volume increase, new product lines, etc.), proactively inform your processor. Often they can adjust your account or at least note it, rather than finding out via a surprise transaction.
- Consider Backup Options: Some gun shops maintain two merchant accounts (with different processors) if feasible. This way if one goes down, they have a backup to switch to. This can be complicated (and some contracts forbid using another processor concurrently without notice), but it’s a thought for risk management. At minimum, know the contact info of an alternative provider who could quickly onboard you if needed.
- Stay within Terms: Adhere strictly to the terms of your merchant agreement. For example, if your contract says not to exceed a certain transaction size without approval, don’t run a $15,000 sale on a credit card without clearing it. If they set a monthly volume cap (common in high-risk accounts initially), don’t blow past it – ask for an increase if you need to. These caps are there to manage risk, and exceeding them can flag your account.
Navigating Traditional vs. High-Risk Underwriting
It’s worth noting the difference in approach between traditional banks and high-risk merchant processors in the underwriting phase. Traditional banks (if they even consider your application) might treat it very conservatively and decline at the slightest issue, since they’re not eager for this business anyway. High-risk specialists, on the other hand, come in expecting certain risks and just want to ensure they’re manageable.
They are more likely to work with you to get comfortable, perhaps by structuring terms (like reserves or rolling limits) rather than outright declining. We will look at a detailed comparison in the next section, but from an underwriting perspective, the high-risk processor is essentially your advocate to the bank. They will gather your info and present it to their sponsoring bank’s risk team. It’s a bit like applying for a loan – you want your advocate (the ISO/processor) to have all the ammo needed to argue your case. Give them a strong, truthful profile to work with.
Challenge 6: Higher Fees, Rates, and Reserve Requirements
Gun shop owners who do secure credit card processing often find that the cost of that service is higher than what low-risk businesses pay. This is a direct consequence of the “high-risk” categorization – processors charge more to offset the elevated risk and the extra work involved in managing such accounts. Additionally, they may impose reserve funds or stricter terms to protect themselves. This challenge can impact the bottom line of gun retailers, who must budget for greater payment processing expenses and potentially tied-up funds.
Premium Pricing for High-Risk Merchant Accounts
It’s well known in the payments industry that high-risk merchant accounts often incur higher processing fees than standard accounts. For firearms dealers, this can take several forms:
- Higher Discount Rate: While a low-risk retail store might enjoy swipe fees around 1.5%–2.5% of each transaction (plus small per-transaction fees), a gun store’s rate could be significantly higher. Rates of 3%–5% (or more) are not unusual for high-risk categories like firearms, especially for card-not-present transactions.
For example, one high-risk processor’s comparison noted a mainstream provider charging 2.9% + $0.30 per transaction for a gun store, whereas their specialized service offered a flatter lower fee. That mainstream rate (2.9%+$0.30) is actually the typical e-commerce rate from Authorize.net in that case – which many online businesses use – but gun businesses often can’t access even those rates from general processors and must use high-risk providers who might quote around 3.5%–4% + $0.20, as a hypothetical.
- Monthly Fees: High-risk accounts frequently come with monthly account fees or risk monitoring fees. You might see a monthly minimum fee (e.g. you pay at least $50 in fees per month even if sales are low) or a flat monthly service charge that low-risk accounts might not have.
- Setup Fees: Some high-risk merchant providers charge an upfront setup or application fee, perhaps a few hundred dollars, to cover the extra underwriting work. Many will waive this to stay competitive, but if your volume is low, some might insist on it.
- Chargeback Fees: Virtually all processors charge a fee for each chargeback (often $20–$30) to cover the handling of the dispute. If gun shops are deemed likely to have more chargebacks, they’ll definitely be paying these fees whenever one occurs. There are also fees for chargeback representation (if you fight a dispute) in some cases.
- Gateway Fees: If using a payment gateway (for e-commerce or even for virtual terminal transactions), there’s typically a monthly gateway fee (e.g. $10–$25) plus a small fee per transaction ($0.05–$0.10) through the gateway. These are fairly standard, but gun businesses usually don’t get the free or super-cheap gateway deals that some low-risk folks get, due to fewer gateway choices that allow firearms.
The bottom line is that as a gun retailer, you should anticipate higher transaction costs. For instance, if a low-risk store has an effective rate of 2.2%, you might be looking at, say, 3.5%. On a $100 sale, that’s paying $3.50 instead of $2.20 in fees – not huge for one sale, but over tens of thousands of dollars in sales, it adds up. This is essentially the price of accessing the banking network under a higher-risk profile.
It’s worth shopping around among high-risk processors, though. There is competition in the high-risk space, and while all will be higher than normal, some are more reasonable than others. Some advertise that being high-risk doesn’t mean you must overpay drastically.
They try to offer rates closer to mainstream, perhaps by specializing only in niches they understand well (like firearms) and managing risk efficiently. We’ll cover in the comparison/table how traditional vs. high-risk processor fees differ, but one thing is clear: traditional low-risk pricing is off the table unless you somehow get a rare exemption with a local bank.
Reserve Requirements and Rolling Reserves
One common condition for high-risk merchant accounts is the establishment of a reserve fund. A reserve is basically money from your sales that the processor holds back for a period of time as a security deposit, to be used in case of chargebacks or merchant default. For gun shops, reserves are often employed due to the factors mentioned earlier (higher tickets, potential fraud, etc.).
How a reserve typically works: The processor might hold, say, 5% or 10% of each transaction for a rolling period of 6 months. After 6 months, those funds are released to you (assuming no issues), usually in a continuous cycle. So at any given time, you have 6 months’ worth of reserve accumulating and releasing. This protects the processor because if you suddenly go out of business or get a bunch of chargebacks, they have a pot of your money to draw from instead of taking a loss.
For example, if you process a $1,000 sale and have a 10% reserve, the processor pays you $900 and sets aside $100. Six months later, that $100 (minus any chargeback that may have happened on that sale) gets paid out to you. It’s your money, just delayed.
The challenge for businesses is obvious: cash flow. In effect, you’re loaning the processor a chunk of your revenue as a guarantee. New or small gun shops might struggle with this, especially given how thin margins can be on guns (often 10–20% markup). If 10% of your gross sales are locked up, that could be half or more of your profit being untouchable for half a year.
Not all high-risk merchants have reserves; sometimes processors start without one and only impose it if problems occur. However, gun shops should be mentally prepared for the possibility. Some strategies around reserves include:
- Negotiating Lower Reserve: If a processor wants 10%, you might negotiate to 5% after some demonstration of good processing history, or ask for a shorter hold (say 3 months instead of 6). Everything is potentially negotiable, especially after you’ve built trust for a year or so.
- Building Reserve into Prices: One could subtly account for the cost of reserve by having slightly higher prices or a small “cash discount” program (common at gun stores to encourage cash payments which have no processing fee at all).
- Choosing Providers with Fewer Restrictions: Some specialized providers pride themselves on “fewer limits on transaction volumes and more reasonable reserve requirements” for firearms merchants. That implies they might set no reserve or a low reserve because they understand the business better and trust it. Prioritize those if reserve is a concern.
Aside from reserves, other term differences include volume caps (e.g. you’re approved to process up to $X per month, and must get approval to exceed that). Many high-risk accounts start with a conservative cap to see how you operate. If you exceed it regularly, they’ll adjust it – just don’t try to fly past it without notice.
There can also be longer contract commitments in high-risk deals. Some processors lock you into a year or multi-year contract with hefty early termination fees. This used to be more common; nowadays many, like some in the firearms space, offer no long-term contract and no ETF (early termination fee) because merchants have become wary. Still, read the fine print. A processor that invests more in underwriting you might want assurance you won’t jump ship once approved, so they could have a contract term.
Example Cost Comparison (Traditional vs. High-Risk)
To put numbers to it, let’s illustrate a hypothetical comparison, which we will later summarize in a table:
- A Traditional Bank Processor (if one hypothetically approved a gun shop) might charge: 2.0% discount rate + $0.10 per swipe, $0 monthly fee, no reserve (if they treated it as standard retail).
- A High-Risk Processor for the gun shop might charge: 4.0% discount rate + $0.25 per transaction, $25 monthly fee, and 5% rolling reserve for 6 months.
On a $1,000 sale, Traditional would cost ~$20. High-Risk would cost ~$40 + hold $50 in reserve (to be returned later). Over $100,000 in sales, Traditional costs ~$2,000. High-Risk costs ~$4,000 + $5,000 temporarily held in reserve. Clearly, the high-risk option is pricier in the short term.
Now, not every case is that drastic – some high-risk providers might offer say 3% + 10c with no monthly fee, etc. And a lot depends on card types (reward cards have higher interchange). But as a rule, expect to pay somewhere around 1.5x to 2x the processing costs you’d expect for a low-risk business. This is something to factor into your profit margins.
It’s also why some gun stores encourage cash payments (even with small discounts for cash) to avoid these fees. However, you can’t avoid cards entirely, especially for online sales where cash isn’t an option. Thus, accepting that higher cost of doing business and perhaps finding ways to optimize it (like negotiating interchange-plus pricing rather than flat rates, if possible) is part of the challenge.
Comparison: Traditional Banks vs. High-Risk Merchant Processors for Gun Shops

Not all credit card processors are the same, especially when it comes to high-risk industries like firearms. Traditional banks/low-risk processors (think big names or standard merchant accounts) handle the mainstream businesses with predictable risk, whereas high-risk merchant processors specialize in tougher industries including gun retailers. Below is a comparison of how these two categories stack up for gun shop payment processing:
Factor | Traditional Bank/Low-Risk Processor | High-Risk Merchant Processor |
---|---|---|
Willingness to Accept Gun Businesses | Very low – most have policies declining firearm sales outright. A few local banks might consider, but rare. | High – specifically targets firearm industry clients. These processors are “gun-friendly” and actively seek FFL merchants. |
Approval Odds & Process | Difficult. Likely to be declined in underwriting due to high-risk flag. If considered, will scrutinize heavily and possibly impose many conditions. | Good. Designed to approve high-risk accounts. Underwriting is thorough but they work with you to meet requirements rather than default to “no.” Quick approvals are possible with proper docs. |
Industry Knowledge | Limited. Many bank underwriters don’t understand firearms industry nuances (FFL regulations, online transfer process, etc.). This can lead to confusion or miscommunication. | Expert. High-risk providers often have teams experienced with firearm regulations and needs. They understand terms like FFL, NICS, etc., and tailor services accordingly. |
Fees and Rates | If you manage to get one, fees would be low (standard retail rates) – e.g. ~1.5–3% depending on card, minimal monthly fees. However, most low-risk processors won’t offer these rates to gun shops. | Higher fees typical. Expect rates in the 3–5% range or higher, plus monthly/gateway fees. This compensates the processor for greater risk. Some high-risk processors still offer competitive pricing within the high-risk market. |
Reserves & Volume Caps | Usually no reserve for truly low-risk accounts. But if a traditional bank bent rules to approve a “risky” account, they might impose a reserve or cap as a precaution. | Common to have rolling reserves and caps at start. E.g. 5-10% reserve for 6 months, monthly processing volume limits. These can be eased over time with good history. |
Contract Terms | Often month-to-month or 1-year terms with low-risk accounts. Many aggregators (Stripe/Square) have no long-term contract but they don’t allow guns anyway. If a traditional merchant account is given, it might have a standard 3-year term, but that’s moot if they don’t accept you. | Often longer initial contracts (e.g. 2-3 years) to lock in a high-risk client, sometimes with early termination fees. However, some gun-specialty providers boast no long-term contract to attract business. Always check for termination fees and contract length. |
Support & Stability | Support reps likely have little experience with firearm businesses. They may not be helpful if an account issue arises specific to gun transactions. Stability is questionable: a policy change could drop your account with little recourse. | Typically white-glove support for high-risk clients. Dedicated account managers are common. They assist with integration (POS systems, gun show mobile payments, etc.) and understand your needs. Stability is better as long as you adhere to terms; these providers won’t drop you for being a gun shop, since that’s their focus. |
Processing Solutions Offered | Might be limited. Some traditional processors might not support online gun sales at all (only card-present), or might not integrate with niche gun POS systems. | Comprehensive solutions. They often provide specialized payment gateways that allow firearms transactions, POS integrations for gun stores, and even support things like gun show mobile processing. They anticipate needs like age verification or large-ticket installment support. |
Risk Tolerance | Low. Very intolerant of any uptick in chargebacks or suspicious activity; likely to freeze funds quickly if something seems off, due to inexperience with the industry’s patterns. | High. More tolerant of the nature of gun business (seasonal spikes, large transactions). They still enforce fraud controls, but won’t panic solely because you sell guns. They have specialized underwriting tuned to FFL transactions. |
As the table shows, high-risk merchant processors clearly have the edge in serving gun shops – it’s essentially their purpose. Traditional banks and payment companies may be cheaper in theory, but that’s irrelevant if 90% of them won’t even board a firearms account. The few that might (perhaps a small local bank’s merchant services) often do so on a case-by-case basis and may still route the backend through a larger bank that could nix it.
In practical terms, nearly all successful gun retailers end up with either a specialty high-risk processor or a high-risk merchant account through an ISO that knows which banks will accept firearms. The table underscores that going with a high-risk provider is usually the only viable route, and thankfully these providers have adapted their services to meet firearm businesses’ needs.
For instance, a company like Tactical Payments or PaySafe (hypothetical examples) might advertise that they support FFL dealers, integrate with popular gun e-commerce platforms (like GunBroker or specific gun shop POS software), and have knowledgeable support. Yes, you pay more for it, but you also gain peace of mind that you won’t wake up to an account termination just because your business is in the firearms trade.
Next, we will discuss potential solutions and recommendations for gun shop owners to overcome the challenges outlined, leveraging the kind of information in this table to make smart decisions and keep their payment processing running smoothly.
Solutions and Recommendations for Overcoming These Challenges
Despite all the challenges detailed above, thousands of U.S. gun retailers successfully process credit card payments every day. The key is knowing how to navigate the high-risk payment ecosystem and adopting best practices to mitigate issues. Below are practical solutions and recommendations for gun shop owners to overcome or minimize the challenges in getting approved for credit card processing:
1. Partner with Gun-Friendly Merchant Service Providers
Solution: Seek out payment processors or merchant account providers that explicitly service the firearms industry (FFLs) or high-risk merchants. These companies often market themselves as “FFL friendly” or highlight experience with gun shops, ammo sales, tactical gear, etc.
- Why: As discussed, mainstream processors are likely to reject you. High-risk specialists have the bank relationships needed to get you approved. They understand your business model and are less likely to drop you unexpectedly.
- How to find them: Industry referrals, trade shows (e.g. SHOT Show often has payment service vendors), advertisements in firearms business magazines, or a targeted web search (e.g. “firearm merchant account provider”) will yield options. Names mentioned in industry articles include Tactical Payments, Payment Alliance International (which long catered to NRA members), PayKings, Zenti, Electronic Merchant Systems, Payroc, and others. Always vet the company’s reputation and ensure they have real experience with FFLs.
- Compare offers: Even among high-risk processors, fees and terms vary. Get quotes from a few. Some may offer lower rates but higher reserves, others vice versa. Since you’ll likely be with this provider for the long haul, choose the best balance for your needs (not just the absolute lowest rate, consider support and stability as well).
2. Prepare a Thorough and Transparent Application
Solution: When applying for a merchant account, be fully transparent and proactive in providing information about your business. Essentially, over-communicate your compliance and operations to preempt underwriter concerns.
- Have documentation ready: Ensure you have digital copies of your FFL, business licenses, IRS EIN confirmation, voided business check, financial statements, and any other typical application docs. Providing these promptly shows you’re organized.
- Write a cover letter or notes: It can help to include a brief cover letter with your application explaining your business. For example: “XYZ Arms is a brick-and-mortar firearms retailer in Texas with an FFL Type 01, in operation since 2015. We sell pistols, rifles, shotguns (no NFA items) and accessories. Approximately 70% of sales are in-store, 30% via online orders which are shipped only to other FFL dealers for transfer to customers.
We strictly follow all ATF and state regulations (background checks via NICS, Form 4473 on every sale). We have had zero compliance violations. Expected monthly card volume is $50,000, average ticket $500. We have not had a merchant account before (or we had one with ABC Bank for 3 years with no chargebacks). We are applying because we need a reliable, long-term processing partner familiar with our industry.” This paints a concise, positive picture.
- Be honest: Do not try to hide the nature of your sales or any past issues. If you had an account terminated previously, explain truthfully (e.g. “Our previous processor’s bank stopped serving firearms businesses, it was not due to any fault of ours – documentation available upon request”). Processors share data via MATCH lists; if you were terminated and put on an industry blacklist (for serious violations), lying will only ensure a denial. It’s better to address it upfront if applicable.
- Address known risk factors: If you have an online component, explicitly mention how you handle shipping (only to FFLs) and fraud (AVS, etc.). If you’re aware chargebacks could be a concern, mention any anti-fraud measures you will use. Essentially, answer the underwriter’s questions before they even ask them.
By being proactive, you build confidence with the underwriters. As one resource suggests, it’s “always best to be upfront with processors rather than trying to fudge the details” when it comes to gun sales. A well-prepared application can mean the difference between approval and decline, or at least speed up the process by avoiding back-and-forth inquiries.
3. Emphasize Compliance and Responsible Operations
Solution: Demonstrate that you are a compliant, law-abiding merchant, which alleviates both regulatory and financial risk concerns. Essentially, make it clear that you run a tight ship in terms of following laws and industry best practices.
- Show proof of compliance measures: If you’ve had any audits or inspections (like ATF inspections) that went well, mention that. Not every underwriter will care, but some might.
- Document your sales procedures: For instance, outline your process for verifying ID and age in-store, or how you record each sale in your bound book and perform background checks. Online, explain the exact flow (order received -> gun ships to FFL -> customer background check -> pickup). This level of detail can reassure a processor that there’s minimal chance of illegal transactions slipping through.
- Training and certifications: If you and your staff have any certifications (say you’re an NRA certified instructor or have specific training in compliance), that indirectly speaks to your professionalism. Include these in your business description.
- Policies to reduce straw purchases: You might have store policies like “we only sell to the actual buyer who will undergo the background check (no proxies)” or limits on multiple handgun sales unless extra forms are filed. Processors want to avoid being tied to negligence in illegal sales, so showing that you actively guard against that helps.
- Stay updated on laws: Mention that you keep abreast of changes in laws (for instance, you’re aware of the upcoming state requirements on MCC codes or any new regulatory requirements). This implies you won’t inadvertently put the processor at risk by ignorance of the law.
The goal is to position your business as low-risk within a high-risk category. Yes, you sell guns (high risk category), but you do so responsibly, legally, and with measures that many average businesses might not even do. This can convince a borderline processor or underwriter that, “Okay, this gun shop knows what they’re doing; they’re not a risk to run afoul of law or rack up chargebacks.”
4. Implement Strong Fraud Prevention and Chargeback Mitigation
Solution: Proactively use tools and practices to prevent fraudulent transactions and minimize chargebacks. This directly tackles Challenge #4 and will also be viewed favorably by processors.
- Use Address Verification and CVV on all card-not-present sales: Ensure your payment gateway is set to decline or flag mismatches. Yes, sometimes a legitimate customer’s billing address might not match perfectly (e.g. recently moved), but it’s better to have a manual review in those cases than to accept outright.
- Require Signature on Deliveries: If you ship any product (even accessories), require adult signature upon delivery. For in-store sales, obtain a signature on the receipt. Having signed proof can help win disputes if a customer falsely claims a charge was unauthorized.
- Leverage fraud screening services: Many gateways offer fraud filters or you can use third-party fraud detection services (like FraudGuardian, etc.). For example, you can set rules to flag if multiple guns are purchased rapidly by the same card, or if billing and shipping (FFL) states differ widely. Some high-risk processors might include these services or at least support them.
- Communicate with customers to avoid disputes: Provide excellent customer service and clear communication. For instance, if an online order is delayed due to a background check queue or shipping times, proactively inform the customer. A lot of chargebacks happen because customers get impatient or feel in the dark. Prevent that by keeping them in the loop.
- Have a clear descriptor: Your credit card descriptor (the text on customers’ statements) should clearly identify your business. If your store is “Alpha Arms” but your legal name is “AA Retail LLC,” make sure the descriptor says “ALPHA ARMS” so customers recognize it. Unrecognized charges lead to disputes.
- Invest in chargeback management: Consider using chargeback alert services (which notify you of impending disputes so you can refund first) or a chargeback management software (some processors provide portals to respond to chargebacks with evidence easily). If you do get a dispute, respond promptly with all relevant documentation (sales receipts, tracking, proof of FFL transfer, etc.). Winning chargebacks not only saves money but keeps your ratio low.
- Monitor your chargeback ratio: Keep an eye on disputes vs. sales. If you see it inching up (e.g. approaching 1%), analyze why and adjust policies if needed. Maybe there’s a particular product causing issues (e.g. a defective accessory) – stop selling it or improve quality control to prevent a wave of returns/chargebacks.
By demonstrating a “proactive stance on fraud and chargebacks”, you make yourself a safer bet for any processor. Some high-risk providers might even lower reserves or fees after a few months if they see your chargeback rate is effectively zero and you’re running things well.
5. Consider Alternatives and Complementary Solutions
Solution: While credit card processing is important, also consider alternative payment methods or backup strategies that can supplement or temporarily replace card payments if needed.
- ACH/E-check processing: Some high-risk processors can set you up to accept ACH payments (electronic check payments) from customers. This can be useful especially for online sales of high-ticket items, where a customer might be willing to pay via bank transfer. ACH has its own risks (NSF, returns), but it’s not governed by card network rules and some customers prefer not to put a large gun purchase on a credit card.
- Wire Transfers or Certified Checks: For very expensive items (collectible firearms, bulk ammo orders), you can offer old-fashioned methods (wire, money order). Not convenient for everyday sales, but for certain transactions it avoids fees and risk. Clearly, this isn’t a primary solution, but worth having in your playbook.
- Financing Options: Partner with companies that offer point-of-sale financing or layaway programs for gun purchases. For instance, services that do installment financing (like Credova or GunTab – which specifically bills itself as an escrow/layaway platform for online gun sales). These can reduce your processing burden because the financing company handles the payment (they pay you, the customer pays them over time). They often have high approval rates for customers and can be a selling point, though they come with fees/discounts on your end.
- Cash and ATM: Encourage cash sales in-store when feasible. Many gun shops offer a small discount for cash (essentially sharing some of the saved processing fee with the customer). Also, having an ATM on premises (like the shop owner in Illinois who anticipated customers might prefer cash with the new MCC code) can facilitate this. Customers can withdraw cash and pay you, and you avoid card fees (the customer pays a small ATM fee typically).
- Cryptocurrency (with caution): This is a very niche solution and not widely adopted, but some retailers have explored accepting Bitcoin or other crypto for gun sales, especially online, since it bypasses traditional financial rails. However, it introduces volatility and other complexities, and many customers may not be comfortable with it. It’s an alternative only for the tech-savvy segment and requires careful accounting on your part.
The idea isn’t to replace credit card acceptance – which remains crucial for convenience and online transactions – but to diversify your payment mix. That way, if you ever do hit a snag with your card processor (e.g. a temporary freeze or delay in funding), your business isn’t completely dead in the water; you can still take other forms of payment. Also, offering multiple options can potentially increase sales (some customers might only buy if they can use a certain method).
6. Stay Informed and Adaptive
Solution: The regulatory and financial landscape for gun businesses is evolving. Stay informed about both firearms-related laws and payment industry changes, and be ready to adapt your strategies.
- Follow industry news: Keep an eye on news from sources like NSSF, NRA-ILA, or firearms industry blogs about things like the MCC code situation, banking regulations, etc. For example, if some federal law or card network rule changes regarding tracking of gun purchases, you want to know ASAP to remain compliant or to understand how it might affect your processing.
- Maintain good standing: Simple but critical – follow all laws to the letter. Any legal trouble (even minor ATF paperwork violations) can scare your financial partners. Being a model FFL in the eyes of regulators will by extension make you a model merchant for banks.
- Have legal/consulting contacts: If your business is sizeable, it might be worth having a consulting relationship with a firm like Orchid Advisors or others that specialize in FFL compliance and operations. They sometimes also advise on ecommerce and payment matters for FFLs. They can alert you to upcoming challenges (like state laws affecting payments) so you can adjust.
- Advocate when possible: It may seem out of scope, but collectively FFLs and industry groups can push back on harmful financial discrimination. Support efforts that aim to ensure fair access to banking for the firearms industry. For instance, state-level financial nondiscrimination laws (some states have considered or passed laws saying banks can’t discriminate against gun businesses). While you individually can’t change a bank’s mind, participating in the industry dialogue helps. In the long run, a more accepting financial climate would ease many challenges.
By being proactive, informed, and ready to pivot, you won’t be caught off guard. If a processor exits the market, you’ll know where to find the next one. If a new rule is coming, you’ll adjust in advance. The gun business requires this level of agility in many aspects (inventory, regulations), and payments are no different.
7. Build a Track Record and Renegotiate
Solution: After you’ve been processing for a while (6-12 months) without issues, use that track record to negotiate better terms or eliminate restrictive conditions.
- Request reserve release or reduction: If you had a 10% reserve and have had no chargebacks in a year, approach your processor to release it or drop it to, say, 5%. Many will agree if you’ve proven low risk. They might prefer to keep it a bit longer, but it’s worth asking.
- Ask for fee review: Some contracts have built-in reviews where if volume is higher than expected or risk is lower, they’ll reduce your rate. If not automatic, you can still request a pricing review with evidence of your good history (low chargebacks, growing volume). High-risk providers know you have options; they often will adjust to retain a good client rather than see you shop around.
- Consider competitive offers: If another processor approaches you with a better deal after seeing your store operate (sometimes they solicit businesses), you can use that as leverage with your current provider (“Processor B offered me 3.2%, can you match or beat that?”). Just be mindful of contract terms before switching.
- Scale carefully: As your business grows (more locations, higher online sales, etc.), keep your processor in the loop and ensure your account is scaled up too (limits increased). A strong relationship with your payment provider, where they see you as a reliable and significant client, can shift the power dynamics a bit more in your favor for negotiations.
The initial phase is the hardest – once you’re over the hump and have a stable, smooth processing flow, things tend to improve. You essentially “graduate” from being seen as an unknown high-risk to a known quantity. At that point, some providers might even compete for your business, especially if the industry stigma improves or if you have substantial volume.
By implementing these solutions and recommendations, gun shop owners can greatly mitigate the challenges associated with getting approved for credit card processing. It transforms a daunting process into a manageable one: find the right partners, present your business well, run it responsibly, and keep optimizing. No single strategy is a silver bullet, but together they ensure that your ability to accept customer payments remains secure and efficient.
Frequently Asked Questions (FAQs)
Q1: Why are gun shops considered “high-risk” by credit card processors?
A: Gun retailers are labeled high-risk mainly due to the nature of their products and regulatory environment. There are strict federal and state laws governing firearm sales, which add complexity and potential liability for banks. Processors worry about legal compliance (e.g. ensuring every sale involves proper background checks and eligible buyers).
Additionally, firearms transactions often involve high dollar amounts and have higher chargeback rates in aggregate, posing financial risk. The industry is also politically sensitive, and banks fear reputational backlash for working with gun businesses. All these factors combined make many financial institutions categorize gun shops as high-risk accounts.
Q2: Can I use services like PayPal, Square, or Stripe to sell guns or ammo?
A: No, not for firearms or ammunition. All the popular payment aggregators explicitly prohibit transactions involving guns, many gun parts, ammo, and certain accessories. For example, PayPal’s policy forbids using their service for firearms or ammo. Square’s terms of service ban any sales of firearms, firearm parts, and ammunition. Stripe likewise lists weapons, firearms, and ammo as prohibited businesses.
If you attempt to use these services for gun sales (even if the gun is a legal product), you risk having your account frozen and funds held. Gun shop owners must instead obtain a traditional merchant account through a provider that allows firearm sales (usually a high-risk merchant processor, as discussed above).
Q3: What do I need to apply for a gun shop merchant account?
A: You should prepare all standard business and licensing documents, plus anything specific to firearms. This typically includes:
- Federal Firearms License (FFL): A copy of your valid FFL is mandatory.
- Business License: Any state or local business licenses, including any state firearms dealer license if applicable.
- Employer Identification Number (EIN): Confirmation letter from the IRS for your business EIN (for tax ID purposes).
- Financial Documents: Recent bank statements (usually last 3 months), possibly financial statements or tax returns for the business (especially if it’s a new account with high volume).
- Void Check or Bank Letter: To verify the business bank account where funds will be deposited.
- Photo ID of Owner/Officer: Driver’s license or similar, as part of KYC regulations.
- Processing History: If you have it, any statements from a previous processor showing volume and chargebacks (to help your case).
- Website URL: If you have an online store, the underwriters will review your site for compliance (e.g. verbiage about not selling to minors, shipping to FFLs, etc.). Make sure your website is accurate and transparent about your sales process.
Be ready to also answer questions about your business model (percentage of in-store vs online sales, types of products, average transaction size, etc.). Providing a thorough application with these items will speed up the approval process.
Q4: What are typical fees for credit card processing for gun shops?
A: Fees vary by provider, but generally higher than low-risk businesses. You can expect:
- Discount Rate: Around 3% to 5% of each transaction (could be a flat rate or interchange-plus margin). Low-risk retail might be ~2% or less, so it’s higher for guns.
- Transaction Fee: Maybe $0.10 to $0.30 per transaction on top of the percentage.
- Monthly Fee: Many high-risk accounts have a monthly maintenance fee, often $10-$30. And if using a payment gateway online, that could be another ~$10-$25/month.
- Setup Fee: Some charge an application or setup fee (ranging $0 up to a few hundred dollars). Many will waive this to be competitive.
- Chargeback Fee: Typically $20-$30 per chargeback incident, standard across industry.
- Reserve: Not a fee, but if a reserve is held (say 5-10% of sales), that money is temporarily not accessible to you (effectively a cash flow cost).
For example, Authorize.net (a mainstream gateway/processor) was noted to charge gun businesses 2.9% + $0.30 plus a $25 monthly fee. In contrast, a specialized provider might offer something like 3.5% + $0.10 with a $10 gateway fee but no monthly fee – it varies. Always obtain detailed fee schedules from any processor you consider and compare the effective rate after all costs.
Q5: What is a rolling reserve and will I have one on my account?
A: A rolling reserve is a portion of your sales that the processor holds back as a security deposit, usually because you’re high-risk. For example, a 5% 6-month rolling reserve means they hold 5% of your transactions for 6 months; after the hold period, those funds are released to you (assuming no chargebacks to cover). Yes, many gun shop merchant accounts start with a reserve requirement.
Not all do – it depends on the provider’s risk assessment. If you have strong finances or start with a low volume, you might avoid it. But it’s common in the firearms industry due to banks guarding against the possibility of fraud or a surge of chargebacks. The reserve protects the bank, ensuring funds are available to refund customers or cover fines if your business runs into trouble.
The good news is that if you maintain a good track record (few chargebacks, stable operations), you can often negotiate to reduce or eliminate the reserve after some time. It’s wise to plan your finances with the assumption that a small percentage of your revenue might be inaccessible for a few months initially.
Conclusion
Navigating the world of credit card processing as a gun shop owner is undeniably challenging – but not impossible. By understanding the unique hurdles faced – from high-risk labeling, regulatory scrutiny, and political pressures to fraud concerns, complicated underwriting, and higher costs – firearm retailers can take targeted steps to overcome them. The U.S. financial system has not made it easy for gun businesses to access services that most other retailers take for granted, yet with perseverance and the right knowledge, FFLs can secure reliable and legal payment processing solutions.
Let’s recap the key insights:
- High-Risk Industry Challenges: Firearm sales are categorized as high-risk by most banks, resulting in limited processing options. Mainstream providers like PayPal, Stripe, etc., simply won’t work with gun shops. The solution is to work with specialized high-risk merchant account providers who are accustomed to the firearms industry.
- Regulatory and Compliance Burdens: Gun retailers must contend with a complex web of laws and the need to reassure processors of full compliance. We saw how evolving issues like the gun store MCC code controversy created uncertainty. The best approach is transparency and rigorous adherence to all legal requirements, demonstrating to banks that your business won’t pose legal headaches.
- Reputational/Political Factors: Financial institutions often shy away from the gun industry due to social controversy and past regulatory pressure (e.g. Operation Choke Point). While this is largely out of an individual merchant’s control, aligning with gun-friendly financial partners insulates you from this volatility. Industry collective action and awareness can also gradually improve the situation.
- Underwriting and Approval Process: Getting approved requires patience and preparation – providing detailed information, expecting thorough vetting, and possibly enduring a slower timeline. However, once approved by a suitable processor, stability is attainable. The key is to abide by the agreed terms (no surprises to your bank) and maintain open communication.
- Cost and Terms: Yes, gun shops typically face higher fees and possibly reserve requirements on their merchant accounts. This is a financial trade-off for being in a high-risk category. By building a good track record, merchants can often negotiate better terms over time. Additionally, smart practices like encouraging some cash sales or using ACH for large transactions can help manage overall payment costs.
- Solutions and Best Practices: From partnering with the right processor, submitting a strong application, and employing fraud prevention, to diversifying payment options and staying informed – proactive measures can solve most pain points. Real-world success stories show that firearm retailers who implement these strategies do find sustainable processing solutions and run thriving businesses that accept cards daily.
Looking ahead, there are reasons to be cautiously optimistic. The very fact that high-risk processors are competing for firearms industry clients (offering specialized services and striving to lower costs) indicates that the market is adapting to serve FFLs.
Legislative efforts in some states aim to protect financial access for gun businesses, and the end of Operation Choke Point means overt regulatory targeting has ceased (even if unofficial biases linger). Meanwhile, gun owners remain a large consumer group – nearly 44% of American households have guns – and they expect the same shopping conveniences as anyone else, including paying by credit card.
Gun shop owners are resilient entrepreneurs; by applying that same determination to the arena of payment processing, they can surmount these hurdles. It may require extra work and diligence, but the reward is the ability to offer customers convenient, secure transactions and thereby grow your business.
In conclusion, the deck may seem stacked against firearm retailers in the payments realm, but knowledge and persistence turn the tide. By leveraging the guidance provided in this article – from selecting the right partners to enforcing best practices – U.S. gun retailers can obtain and maintain credit card processing with confidence.
This enables you to focus on what you do best: serving your customers and advancing your business, without payments being a constant worry. Stay safe, stay compliant, and shoot for success in all aspects of your enterprise, including your financial dealings.
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